The mithai brand 'by Jiggs Kalra' is a unique, first-of-its-kind Indian confectionary brand that will offer exquisite and super premium range of Indian sweets. The main focus for the brand is to expose Indian sweets as the first preference during festivities and occasions as compared to the use of foreign desserts. We believe that Indian sweets, despite being a part of our cultural heritage for centuries, are limited to just a few known varieties and have not got its due positioning in the recent culinary past of the country. With this brand, we aim at not only bringing about a change in the Indian dessert segment, but also offer patrons the true flavours of each of the dish on the menu.